On Tuesday, April 7 the exhibition continued. Advertisers came to see what it was all about. There was Ray Dicks having a private chat with another member of the staff about a serial he has up his sleeve.
There was tall Peter Morley expounding to a short adman on the question of ‘Black Marries White -The Last Barrier’, his frank documentary on April 29 about crossing the colour line in marriage.
There was Elkan Allan eloquently enthusing over plans for an extension of ‘Ready, Steady, Go!’, and his ideas for a giant beat discovery contest for groups. While talking about beat groups, he naturally also mentioned the Beatles and the special show being built around them by Jack Good on May 6.
There was rugged Gene Barry discussing his part as Capt. Amos Burke in ‘Burke’s Law’. Over here on a flying visit, and for a holiday in Europe, he had taken in Television House as one of the sights he could not miss in London.
There was smiling John Rhodes telling how the informative element of the old ‘Five O’clock Club’ was to be parcelled into a new programme tentatively called ‘Know How’.
There was Eric Maschwitz revealing a bit more information about the ‘Professor Smith’ series of 13 hour-long programmes which is to be transmitted later this year. Forensic medicine and the aid scientists can give in solving crimes was to be the background to the series, he said.
The place buzzed. In advertising parlance, the new image was going across. But underneath all this confidence and enthusiasm there was a barely detectable element of irritation from the programme people present. There were the things they could not talk about; the ideas still in an embryo stage which they could not put over.
So, in contrast, to the first screening that evening of the new look ‘Five O’clock Club’. Down at Wembley 200 highly excited children milled around in Studio 2 as the first programme aimed at a party atmosphere took shape. World shattering news? No. Significant? Yes. The children of today are the adult viewers of tomorrow. Party games today – party politics tomorrow. Growing loyalty – growing audiences.